10.03.16
P&G launched an open casting call to find the next Mr. Clean and enlisted actor Kellan Lutz for the endeavor. Lutz will award the winner with $20,000, a large supply of Magic Erasers and an all expenses paid trip to New York City, where he or she will be featured in a 2017 limited edition Mr. Clean calendar.
“Mr. Clean has been flexing his muscles against millions of household messes since 1959, tackling dirt, grease and grime. And, he just appeared in his all-new jingle TV spot that debuted in July,” said Kevin Wenzel, associate brand director, NA Surface Care, P&G. “As you can imagine, Mr. Clean is in need of some serious R&R, so he’s launching an open casting call to find someone who can be just as clean, fearless, helpful and tough on dirt. So we’re reaching out to the public to help us fill Mr. Clean’s white shoes.”
“Mr. Clean has been flexing his muscles against millions of household messes since 1959, tackling dirt, grease and grime. And, he just appeared in his all-new jingle TV spot that debuted in July,” said Kevin Wenzel, associate brand director, NA Surface Care, P&G. “As you can imagine, Mr. Clean is in need of some serious R&R, so he’s launching an open casting call to find someone who can be just as clean, fearless, helpful and tough on dirt. So we’re reaching out to the public to help us fill Mr. Clean’s white shoes.”