10.03.16
Shiseido Company is partnering with FaberNovel to design and execute Shiseido+ Digital Academy, a company-wide training program that emphasizes a consumer-centric, forward-looking approach to digital skills, and will help all Shiseido Group employees accelerate innovation from product design to customer service to create the most outstanding and seamless experiences in the beauty industry.
For its first season, the program will involve 600 select employees from marketing, communications, sales and digital, and will deliver a mix of online training and live sessions in Asia, Europe and in the US. The live sessions will provide Shiseido Group employees with in-depth insights on strategic areas for the company and bring together Shiseido Group’s employees from around the world to share best practices and collaborate on internal initiatives. The participants will also have access to highly customized e-learning content, as well as carefully curated articles and studies, aimed at inspiring and helping identify untapped digital opportunities as they work together to drive toward Shiseido’s Vision 2020 goal of being the most digitally exciting company in beauty, the firm said.
For its first season, the program will involve 600 select employees from marketing, communications, sales and digital, and will deliver a mix of online training and live sessions in Asia, Europe and in the US. The live sessions will provide Shiseido Group employees with in-depth insights on strategic areas for the company and bring together Shiseido Group’s employees from around the world to share best practices and collaborate on internal initiatives. The participants will also have access to highly customized e-learning content, as well as carefully curated articles and studies, aimed at inspiring and helping identify untapped digital opportunities as they work together to drive toward Shiseido’s Vision 2020 goal of being the most digitally exciting company in beauty, the firm said.