10.03.16
Bye, bye Alba? With Unilever’s agreement to purchase Seventh Generation for an undisclosed price, industry watcher are speculating that the consumer product giant may have lost its appetite for The Honest Company, which was co-founded by Jessica Alba. After all, how many companies can Unilever gobble up in less than two years?
Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. The company’s turnover exceeded $200 million in 2015 and it has seen double digit compounded annual growth over the last 10 years. A purchase price was not disclosed.
“Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers,” said Nitin Paranjpe, president of Unilever’s Home Care business. “This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.”join Unilever and its shared vision for purpose-led business on a global scale,” said Seventh Generation CEO John Replogle. “Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce.”
Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. The company’s turnover exceeded $200 million in 2015 and it has seen double digit compounded annual growth over the last 10 years. A purchase price was not disclosed.
“Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers,” said Nitin Paranjpe, president of Unilever’s Home Care business. “This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.”join Unilever and its shared vision for purpose-led business on a global scale,” said Seventh Generation CEO John Replogle. “Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce.”