11.02.16
BRAZIL: Clariant has chosen Brazil for its first-ever global Competence Center Haircare (gCCH), set to open in the first quarter of 2017. Located in Santo Amaro in São Paulo, new gCCH will put the company’s hair care experts “at the heart of the fastest growing hair care market globally” and closer to the large customers in the region.
Currently, 20% of global growth in hair care comes from Brazil. Clariant’s new gCCH will house a team of Clariant hair care professionals, application and formulation labs, and meeting space. The 240-square-meter premises will provide the in-house capabilities and cutting-edge technical expertise for close co-operation with external experts and a network of local and global partners, universities and institutes.
“Clariant’s first global Competence Center Haircare is an exciting step to really strengthen our presence in the global hair care community and to establish in-depth understanding of the hair care market and trends in Latin America and globally,” said Christian Vang, head of business unit industrial and consumer specialties (BU ICS) at Clariant. “Brazil is a vibrant place to be and we are looking forward to extending the network we have already established with local partners, universities and institutes, so that we can power our hair care innovation to meet the trends and needs of customers and consumers both here and around the world.”
Currently, 20% of global growth in hair care comes from Brazil. Clariant’s new gCCH will house a team of Clariant hair care professionals, application and formulation labs, and meeting space. The 240-square-meter premises will provide the in-house capabilities and cutting-edge technical expertise for close co-operation with external experts and a network of local and global partners, universities and institutes.
“Clariant’s first global Competence Center Haircare is an exciting step to really strengthen our presence in the global hair care community and to establish in-depth understanding of the hair care market and trends in Latin America and globally,” said Christian Vang, head of business unit industrial and consumer specialties (BU ICS) at Clariant. “Brazil is a vibrant place to be and we are looking forward to extending the network we have already established with local partners, universities and institutes, so that we can power our hair care innovation to meet the trends and needs of customers and consumers both here and around the world.”
