Melissa Meisel, Associate Editor11.02.16
From prestige to mass, today’s consumers are looking for the most effective and affordable dental care that they can find most convenient.
“They want products that are trustworthy and are quick and simple to use,” said Dr. Marc Lowenberg, a cosmetic dentist and principal in the practice of Lowenberg, Lituchy & Kantor, New York City. “Most often people shop at their neighborhood drugstore or online to find the latest products.”
Oral care sales rose 3% last year, according to market research firm Euromonitor International, Chicago. While many categories in 2015 managed to record low, single-digit growth, a sharp upturn in dental floss sales, along with strong sales of mouth fresheners, enabled the wider category to register a stronger performance than that of the previous year. Almost exclusively, non-traditional floss products such as dental picks and interdental brushes are driving gains as more consumers perform oral care tasks on the go, or at work after lunch, according to Eleanor Dwyer, a research associate at Euromonit
“They want products that are trustworthy and are quick and simple to use,” said Dr. Marc Lowenberg, a cosmetic dentist and principal in the practice of Lowenberg, Lituchy & Kantor, New York City. “Most often people shop at their neighborhood drugstore or online to find the latest products.”
Oral care sales rose 3% last year, according to market research firm Euromonitor International, Chicago. While many categories in 2015 managed to record low, single-digit growth, a sharp upturn in dental floss sales, along with strong sales of mouth fresheners, enabled the wider category to register a stronger performance than that of the previous year. Almost exclusively, non-traditional floss products such as dental picks and interdental brushes are driving gains as more consumers perform oral care tasks on the go, or at work after lunch, according to Eleanor Dwyer, a research associate at Euromonit
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