12.01.16
QVC, Inc. has launched the Beauty iQ network, billed as the world’s first “multiplatform beauty shopping experience, to engage beauty lovers everywhere.” Beauty iQ is viewable in more than 40 million homes in the US via distributors including DirecTV, U-verse, Dish and Roku. Through Beauty iQ, consumers can enjoy beauty programming 24/7, including live programming five nights a week, Wednesday through Sunday, 8pm to midnight ET, and repeated immediately after for the West Coast audience.
The new beauty destination bolsters QVC’s position as a global retail leader across digital and emerging platforms, at a dynamic time in the industry, according to the company.
According to QVC, Beauty iQ will deliver the “content shoppers crave” in one place that’s accessible everywhere—via the Beauty iQ network, BeautyiQ.com, QVC.com, on the QVC mobile app and via social channels including Facebook and Instagram.
“QVC has always been a trailblazer, creating the world’s most engaged shopping community that offers customers the combination of media, social and retail as one,” said Mike George, QVC’s president and CEO. “We have a 30-year history of discovering beauty brands and trends, and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts, and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We’ve listened to our customers and fans, and we know beauty is intrinsic to their lives. So we’re engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty.”
For QVC, the beauty category represented 17% of global sales last year. Beauty iQ is expected to feature more than 50 prestige beauty brands including Givenchy, IT Cosmetics, Edward Bess, Tarte, Tatcha, Becca, Peter Thomas Roth, Josie Maran and Nest as well as the experts behind them. This new shopping experience will highlight how-to tutorials, tips and experiences with products ranging from color cosmetics to fragrances and skin care.
The new beauty destination bolsters QVC’s position as a global retail leader across digital and emerging platforms, at a dynamic time in the industry, according to the company.
According to QVC, Beauty iQ will deliver the “content shoppers crave” in one place that’s accessible everywhere—via the Beauty iQ network, BeautyiQ.com, QVC.com, on the QVC mobile app and via social channels including Facebook and Instagram.
“QVC has always been a trailblazer, creating the world’s most engaged shopping community that offers customers the combination of media, social and retail as one,” said Mike George, QVC’s president and CEO. “We have a 30-year history of discovering beauty brands and trends, and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts, and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We’ve listened to our customers and fans, and we know beauty is intrinsic to their lives. So we’re engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty.”
For QVC, the beauty category represented 17% of global sales last year. Beauty iQ is expected to feature more than 50 prestige beauty brands including Givenchy, IT Cosmetics, Edward Bess, Tarte, Tatcha, Becca, Peter Thomas Roth, Josie Maran and Nest as well as the experts behind them. This new shopping experience will highlight how-to tutorials, tips and experiences with products ranging from color cosmetics to fragrances and skin care.
