Total face makeup grew 14% during Q3, inching ahead of all other makeup categories (eye, lip and nail). Specifically, eyebrow makeup was hot; it continued to see double-digit growth, with sales increasing 37%. Lip color sales grew by 21%. The nail category continued to experience declines, however, with sales down 17%.
In skin care, facial masks continue to outpace the overall market, with dollar sales increasing 28%, according to NPD.
In fragrance, juices experienced 2% growth, with women’s sales increasing 1% and men’s 3%. Within this sector, the home scents market grew 17%. Also, NPD found that gift sets, though they represent a small portion of the total fragrance market, experienced increases in the third quarter. According to NPD’s findings, fragrance gift set sales grew 11% and home ancillary gift sets were up 40%.
“What I refer to as ‘tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today. The demand for ‘tangible beauty’ is driving the merging roles of skin care and makeup, and is also seen in the growing popularity of the home scents market, which reflects the movement to more holistic sensory experiences—beyond just the scent on our bodies,” said Karen Grant, global beauty industry analyst at NPD.
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