“Cold water laundering is good for your clothes, good for the Earth, and good for your wallet,” said Nancy Bock, ACI senior vice president, education. “Many people don’t realize that they can effectively launder most of their clothing and fabrics in cold water.”
Research conducted in 2015 for the American Cleaning Institute by research firm YouGov found that 57% of college students had not previously heard specific messaging about the benefits of cold water washing. And after hearing about those benefits, that same survey showed 63% of students would be somewhat or much more likely to launder using cold water in the future. The Cold Water Saves Campaign which will use multi-media outreach efforts in and around campus to raise students’ awareness about what cold water washing can do for their clothes and the planet.