North American net sales increased 1%. Market share gains year-to-date were recorded in toothpaste, manual toothbrushes, mouthwash, liquid hand soap, body wash, liquid cleaners and fabric conditioners. Colgate’s share of the toothpaste market rose 0.3 share points to 35.7%, driven by strong sales of Colgate Total Daily Repair, Colgate Optic White Platinum High Impact White, Colgate Sensitive Smart White and Tom’s of Maine Rapid Relief Sensitive toothpastes.
In manual toothbrushes, Colgate strengthened its brand market leadership in the US with its market share in that category at 41.9% year-to-date, up 0.5 share points versus the year ago period. Strong sales of Colgate 360° Enamel Health Sensitive, Colgate 360° Optic White Platinum and Colgate Total 360° 4 Zone manual toothbrushes contributed to volume growth in the quarter. Successful new products driving volume growth in the US in other categories included Colgate Total Daily Repair and Colgate Kids mouthwashes, Colgate Total 360° Whole Mouth Clean battery toothbrush, Softsoap Pure foaming hand soap, Softsoap Luminous Oils and Irish Spring Signature For Men body washes and Palmolive Fusion Clean dish liquid.
In Europe, premium innovations contributing to volume growth in other product categories included Sanex Advanced shower oils and body balms, Palmolive Gourmet shower gels, Palmolive Sensorials dish liquids, Palmolive Skin Garden shower gel, bath foam, liquid hand soap, bar soap and body lotion, Sanex Men shower gel and deodorant, a range of Ajax specialist kitchen spray cleaners and Soupline Complete Care fabric conditioner.
Successful new products included Colgate 360° Charcoal Gel, Sensitive Salt Minerals, Optic White Power White, Fresh Confidence Bamboo Charcoal and Minions toothpastes, according to the company.