The revamped facilities are likely to strengthen overall customer relationships and communication with formulators’ firms in the longer term by leveraging the benefits of localization. This will help bridge the gap between Croda and its customers while enabling close collaboration with local formulators on new product developments to meet their unique individual requirements. With the expanded site capabilities, increased support can be offered to both existing and new customers for resolving common issues involving product formulations.
Apart from practical skills-development, the laboratories will also allow customers to attend training workshops on site to learn about Croda’s new product launches and insight into current market trends for personal care, health care, crop care and home care markets.
More info: www.croda.com, www.crodapersonalcare.com