contends its MyShade
app is making the hair shade selection process as easy as choosing one’s favorite Instagram filter. The Clairol MyShade application, available for iOS and Android devices, allows users to scan any permanent, at-home hair coloring product to try it on and match it to the closest Clairol shade. The application features ModiFace patented hair coloration and shade matching technology that more accurately depicts the hair color line and starting hair color from the user’s photo. This feature allows MyShade to show the most realistic and accurate result by detecting the texture and color of a user’s hair, including highlights and lowlights.