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    Breaking News

    New DIY Beauty Kit Brand Focuses on Fresh & Natural

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    01.06.17
    FRANCE: Oleum Vera is a new line of DIY beauty kits with a focus on the natural, the fresh and the edible.

    “I believe many of us are now looking to get back to basics: a few carefully sourced, natural ingredients rather than a list of 20 unpronounceable ones,” said Founder and CEO Jonathan Coutu.

    Oleum Vera is starting off with six kits focusing on one area of “homecooked” beauty: cleansing, moisturizing, whole body care, spa-style pampering, hair care, and men’s body care. Each kit includes an assortment of plant-based oils and essential oils, and in some cases, powdered clays, algae, and dried flower petals. The kits are certified 100% organic, and each one comes with a booklet filled with customizable recipes and illustrated how-to’s, according to the company.
     
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    Breaking News
    • FDA Advances Proposed Rule on Sunscreens
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    View Breaking News >
    CURRENT ISSUE

    February 2019

    • Shape Up!
    • Connecting To The Consumer
    • Enhancing Cosmeceuticals Via Phytonutrients
    • View More >

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