01.06.17
Pantene has named mixed martial artist Ronda Rousey as its newest brand ambassador. The new campaign features Rousey articulating the phrase “Don’t Hate Me Because I’m Strong”— a play on words from Pantene’s iconic “Don’t Hate Me Because I’m Beautiful” campaign from the 1980s—to highlight the step-change that a woman’s power comes from her strength, not her beauty.
“I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” said Rousey. “I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
“We’re proud to announce Ronda Rousey as the newest member of the Pantene family,” said Jodi Allen, vice president of hair care for North America at Procter & Gamble. “Ronda is the future of strong women everywhere—women rising above society’s expectations and proving once and for all that strong is always beautiful.”
The MMA star will appear in TV, digital and print advertising, public relations and social media.
“I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” said Rousey. “I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
“We’re proud to announce Ronda Rousey as the newest member of the Pantene family,” said Jodi Allen, vice president of hair care for North America at Procter & Gamble. “Ronda is the future of strong women everywhere—women rising above society’s expectations and proving once and for all that strong is always beautiful.”
The MMA star will appear in TV, digital and print advertising, public relations and social media.