02.01.17
Aussie hair care has unveiled its new ‘End Your Dry Spell’ campaign featuring real customer reviews of its 3 Minute Miracle Moist conditioner. The new commercials, set to run in select markets and online, show a woman at the beach touting the benefits of Aussie 3 Minute Miracle Moist by narrating real customer reviews of the product. The woman’s flirty attitude, in tandem with the spirited customer reviews, lends itself to the brand’s cheeky nature. The commercials end by inviting viewers to give it a try and share how they like 3 Minute Miracle Moist.
“We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves,” said Jodi Allen, VP and general manager North America Hair Care. “Our Aussie girl is playful and lighthearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist.”
“We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves,” said Jodi Allen, VP and general manager North America Hair Care. “Our Aussie girl is playful and lighthearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist.”