01.03.17
Procter & Gamble’s Aussie hair care brand has unveiled its new ‘End Your Dry Spell’ campaign, which features real customer reviews of its popular 3 Minute Miracle Moist conditioner. The new commercials, set to run in select markets and online, show a woman at the beach touting the benefits of the treatment by narrating real customer reviews of the product. The woman’s flirty attitude, in tandem with the spirited customer reviews, lends itself to the brand’s cheeky nature, according to the brand.
“We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves,” said Jodi Allen, VP and general manager North America Hair Care. “Our Aussie girl is playful and lighthearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist.”
The new commercials are available on YouTube.
“We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves,” said Jodi Allen, VP and general manager North America Hair Care. “Our Aussie girl is playful and lighthearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist.”
The new commercials are available on YouTube.
