11.16.16
Beauty Elite Group—led by Owner and CEO Basim Shami, formerly of Farouk Systems—will buy Fuel Hair for an undisclosed amount in a private sale. This acquisition marks the first salon-only brand to join the professional portfolio, according t the company.
Under its new ownership, Fuel Hair will maintain its DNA as a professional, prestige brand offering innovative formulations sold exclusively through salon distributors. The new team will continue to offer education to stylists and expand its dedicated team of educators across the country.
In addition to the Fuel Hair purchase, Beauty Elite Group continues to further increase its beauty credentials, closing a new venture deal with the Blowpro brand and Kim Nimsgern, CEO of Casual Panache Inc., the creator of Click-n-Curl. The deal includes the launch of a co-branded, salon professional line set for distribution in early 2017 and features products and tools designed for professional stylists.
Under its new ownership, Fuel Hair will maintain its DNA as a professional, prestige brand offering innovative formulations sold exclusively through salon distributors. The new team will continue to offer education to stylists and expand its dedicated team of educators across the country.
In addition to the Fuel Hair purchase, Beauty Elite Group continues to further increase its beauty credentials, closing a new venture deal with the Blowpro brand and Kim Nimsgern, CEO of Casual Panache Inc., the creator of Click-n-Curl. The deal includes the launch of a co-branded, salon professional line set for distribution in early 2017 and features products and tools designed for professional stylists.