01.03.17
Burt's Bees is making a foray into the functional food arena with new plant-based protein shakes. The line includes Daily Protein, Protein +Gut Health with Probiotics, and Protein +Healthy Radiance with Antioxidant Vitamins A, C & E formulas, all of which provide 15 grams of protein per serving from five sources—pea, rice, flaxseed, sunflower seed, and oat designed to achieve high digestibility and a complete essential amino acid profile. The shakes, which are non-GMO, gluten-, soy- and dairy-free, also contain vitamins extracted from real fruits and veggies, such as spinach, shiitake mushroom and strawberry.
"Entering the functional foods space is a natural extension for us," said Jim Geikie, general manager for Burt's Bees. "For three decades, Burt's Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we've held the belief that real beauty and well-being should be nourished from the inside out. We've been nurturing skin with nature's most powerful ingredients. Now we're helping to nourish the body with them."
The protein line is also made with 70% organic ingredients, certified by California Certified Organic Farmers (CCOF), and the tubs are manufactured from 100% postconsumer recycled HDPE and fully recyclable.
"We've created formulas that not only enhance your daily nutrition, but also support specific areas," added Geikie. "Burt's Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty."
"Entering the functional foods space is a natural extension for us," said Jim Geikie, general manager for Burt's Bees. "For three decades, Burt's Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we've held the belief that real beauty and well-being should be nourished from the inside out. We've been nurturing skin with nature's most powerful ingredients. Now we're helping to nourish the body with them."
The protein line is also made with 70% organic ingredients, certified by California Certified Organic Farmers (CCOF), and the tubs are manufactured from 100% postconsumer recycled HDPE and fully recyclable.
"We've created formulas that not only enhance your daily nutrition, but also support specific areas," added Geikie. "Burt's Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty."