UNITED ARAB EMIRATES: The 50th edition of Cosmoprof Worldwide Bologna was held in December at the Dubai Mall in Dubai.  The event attracted 58 participants     including journalists, distributors and local companies which were able discover the new initiatives planned for the 2017 show edition. The event is part of the promotional plan for Made in Italy, supported by the Italian Ministry of Economic Development and ITA—Italian Trade Agency, in collaboration with Cosmetica Italia—Personal Care Association.

The general consul in Dubai and UAE, Valentina Setta, Gianpaolo Bruno, Italian trade commissioner in UAE, Oman and Pakistan, and Nouf Ahmad Youssef Alabd, senior executive of Dubai Export, attended the event. The international platform of Cosmoprof Worldwide Bologna has been presented by Mattia Miglio, international affairs manager, and Francesca Maturi, coordinator of buyers program for Bologna Fiere Cosmoprof Spa. During the presentation, great interest arose from the announcement by Dubai Export, the government agency dedicated to the promotion of exports of the UAE, which is organizing the first national pavilion at Cosmoprof Worldwide Bologna in 2017.

Ancorotti and Pink Frogs, which have been exhibiting at Cosmoprof Worldwide Bologna, presented their products with live makeup sessions. The promotional program will also stop in Canada this month.