In-Cosmetics begins 2017 looking to consolidate its position in North America, while further growing its Global, Asia, Korea and Latin America events, according to a company executive.
“(It) was a fantastic year and despite the uncertain economic climate, In-Cosmetics is thriving—more manufacturers than ever before are using the events as a platform to find an extra special something that will set them apart,” said Lucy Gillam, director of the In-Cosmetics Group, explained. “But we are not resting on our laurels. We will once again be introducing novel ideas at our 2017 events to ensure they remain highly relevant to the industry and help our customers grow their businesses.”
After establishing events in Asia, Europe and Latin America, in September the group launched its first show in North America. Senior scientists and R&D representatives from across the region were in attendance, including 23 of the top 25 US-based manufacturers. Following its successful launch, In-Cosmetics North America will remain in New York City, but is relocating to a larger venue, The Javits Center, Oct. 11 and 12, 2017.
The jewel in In-Cosmetics’ crown remains its Europe-based event, which was rebranded as Global in 2016. Reaffirming its place as the world’s largest personal care ingredients show, almost 800 exhibitors presented a huge variety of products. And over three days, 9,726 unique visitors, travelling from 131 countries, attended, a 14% increase on 2015. The global show will return to London this year (April 4-6) for the first time in 15 years.
Over the course of the year, 95% of the world’s top 20 personal care ingredient suppliers exhibited at In-Cosmetics at least once, a 17% increase year-on-year. according to the event organizers.
The group is also investing in developing an online community for cosmetics manufacturers, beginning with a new group website. Thanks to a comprehensive search engine optimization campaign devised by a leading digital agency, the new website aims to capture new web traffic in order to deliver more connections and broker future business relationships between buyers and suppliers.
As the cosmetic industry continues to tap into digital marketing, In-Cosmetics executives view online as an area that can bring new audiences to its events.
With more than 33,000 followers currently engaging with its social media channels in English, Portuguese, Korean and Thai, In-Cosmetics will strengthen its ties to the industry via Facebook, Twitter and LinkedIn, providing a platform for professionals across the world to exchange ideas and network digitally, according to company executives.
“Online is definitely a focus for 2017 and has become a key part of our strategy. It demonstrates we are much more than just face-to-face events. We have become one of the only personal care ingredient event organizers to engage with suppliers and manufacturers all year round through multi-language channels. This ensures that we will deliver more up-to-date, 100% targeted contacts and connections for the personal care industry than our competitors in 2017 and beyond,” added Gillam.