“For the seventh year in a row, every L’Oréal employee was given the opportunity to play an active part in the group’s citizen engagement program. Together, we can have a positive impact on the world around us,”said Jean-Paul Agon, who is behind the initiative in which employees take time from their jobs to give to the greater good.
Almost 1,600 employees in China put their energies into helping the children of migrant workers.
In Peru, volunteers worked alongside residents to rehabilitate a deprived district of Lima. In Hong Kong, 320 kg of waste was collected from local beaches in a massive coastal clean-up initiative.
In Lebanon, employees hand-made 280 terracotta bricks according to Lebanese tradition to build a 100% educational eco-farm.
In Taiwan, 148 elderly people were treated to a special day of wellbeing workshops and fun activities organized by the subsidiary’s employees.
Similar to the Beauty Days organized in several countries, including Belgium, the Baltic States and Russia, which again opened their L’Oréal Academy to people in difficult circumstances, who were happy to be given this special experience helping to restore their self-confidence.
More than 7,000 photos were shared on the L’Oréal Citizen Day app and on social media (hashtags #citizenday and #weareloreal).