"We're so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first ever video campaign that features influencers as the stars. The duo's boss-like personalities, in which they unapologetically slay both their makeup looks and their professional lives, made them a perfect fit for the role. They represented the 'boss' beauty attitude in this mascara campaign like no one else could, bringing to life this message on screen to inspire their millions of fans, as they do on a daily basis, to also 'lash like a boss.' We're looking forward to more exciting social influencer collaborations in the future," says Anne-Marie Nelson Bogle, SVP marketing, Maybelline New York.
Maybelline New York also created a social media led Big Shot sweepstakes to go along with this campaign. The winner, who really embraced her boss attitude and encouraged others to do the same, starred alongside Manny and Shayla in the video. "We loved her authenticity, positivity and her lashes!" said Nelson Bogle. She continued, "And we wanted to celebrate the boss in everyone. As a brand with a large social media following, we were thrilled to be able to give one of our biggest social fans a chance to also live like a boss alongside Shayla and Manny, in real life."
The Big Shot videos will be featured on Maybelline New York's YouTube, website, and in digital advertising throughout the campaign.
The Colossal Big Shot is available in mass market retailers beginning this month.