“We’re so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first-ever video campaign that features influencers as the stars. The duo’s boss-like personalities, in which they unapologetically slay both their makeup looks and professional lives, made them a perfect fit for the role. They represented the ‘boss’ beauty attitude in this mascara campaign like no one else could, bringing to life this message on screen to inspire their millions of fans, as they do on a daily basis, to also ‘lash like a boss.’ We’re looking forward to more exciting social influencer collaborations in the future,” said Anne-Marie Nelson Bogle, SVP-marketing, Maybelline New York.
Maybelline New York also created a social media-led Big Shot sweepstakes to go along with this campaign. The winner, who really embraced her boss attitude and encouraged others to do the same, starred alongside Gutierrez and Mitchell in the video.