“We are proud to be the first to receive and display the EWG Verified mark on our oral care products worldwide. The verification reinforces our industry-leading commitment to providing safe and effective, clean-label personal care, household and health and wellness products,” said Vic Catalfamo, CMO of Modere, which is based in Springville, UT. “With this recognition, we continue to pioneer our live clean lifestyle movement and enable consumers to make healthier choices on their everyday essentials.”
In related news, Mineral Fusion’s color cosmetics collection has been officially verified by EWG.
“We are completely committed to creating safe and effective products for all, so partnering with the Environmental Working Group was an obvious choice for us,” says Tim Schaeffer, senior vice president of marketing at Mineral Fusion. “With new personal care brands popping up every day, we want to assure our customers that they can trust us as a source for innovative beauty solutions without sacrificing formula integrity.”