No7’s new Ready For More campaign, featuring world-renowned ballet dancer Alessandra Ferri, has rolled out to mark No7’s biggest, most powerful and effective anti-aging launch for the year in the US: Lift & Luminate Triple Action Serum. The treatment, which debuted in the UK last spring and had a waitlist of 12,000, is the brand’s first serum to deliver three clinically proven anti-aging results: wrinkles are reduced in appearance, skin is noticeably firmer and skin tone is more even.

The premise of the new campaign is to inspire and enable women around the world to look and feel their most beautiful, so that they feel ready to take on life and create the most positive impact in their world. At 19 years old, Ferri was the youngest leading ballet dancer at the Royal Ballet in London. And now at 53 years old, she is returning to the stage; she most recently reprised her role of Juliet, which she first played as a teenager.

Lift & Luminate Triple Action Serum combines powerful anti-wrinkle technology (Matrixyl 3000 Plus), with new active ingredients to aid in skin firmness and promote an even skin tone, according to the company. The complex also includes hibiscus extract, hyaluronic acid and a new lightening complex. It will retail for $33.99 at Walgreens, Target, select Ulta stores and Walgreens.com, Target.com and Ulta.com.

The serum has been proven in 20 trials, including clinical and consumer testing on more than 1,500 women from around the world, according to the brand.