Consumers gave retailers what they were wishing for in the week leading up to Christmas: a sales boost. According to NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the eighth week of the 2016 holiday shopping season were 16% higher than the same week in 2015. Prestige fragrance dollar sales through Dec. 24, 2016 were up 16% specifically, according to NPD’s number crunching.
While the eighth week outperformed the historically peak week of Thanksgiving, cumulatively, dollar sales in the first eight weeks of the 2016 holiday shopping season were still 1% behind the first eight weeks of the 2015 season, noted NPD.
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