12.21.16
Skin care brand Rationale appointed new CEO Shamini Rajarethnam. Since the brand’s inception 25 years ago, Rationale has provided Australia’s leading dermatologists and plastic surgeons with premium scientific beauty solutions. Rajarethnam has been a powerful and highly influential member of the Rationale team for five years.
From her initial appointment as digital strategist, Rajarethnam’s leadership and management skills were apparent. In 2015, she was promoted to general manager after achieving several critical milestones, chiefly the development and rollout of Rationale’s innovative and much admired Agency Business model and Flagship Retail Clinics in major capital cities.
With a career spanning media and fashion in Singapore and Australia, Rajarethnam has led marketing and digital departments for media start ups as well as Australian fashion before joining Rationale in 2011. Her areas of special interest are talent development and strategic operations.
From her initial appointment as digital strategist, Rajarethnam’s leadership and management skills were apparent. In 2015, she was promoted to general manager after achieving several critical milestones, chiefly the development and rollout of Rationale’s innovative and much admired Agency Business model and Flagship Retail Clinics in major capital cities.
With a career spanning media and fashion in Singapore and Australia, Rajarethnam has led marketing and digital departments for media start ups as well as Australian fashion before joining Rationale in 2011. Her areas of special interest are talent development and strategic operations.