Sephora is expanding its Sephora Stands initiative in 2017 after surpassing key objectives in its first year. This is the company’s broad social impact strategy to inspire confidence and fearlessness among women. The retailer recently announced an open application process for the Sephora Accelerate program for beauty businesses in two categories: sustainability and technology; applications from product merchandising businesses remain invite-only.
Additionally, Sephora will introduce a new nationwide Classes for Confidence experience, Brave Beauty in the Face of Cancer, designed to support those living with cancer.
The goal of Sephora Accelerate is, by 2020, to support more than 50 women-led beauty businesses with a social impact through bootcamps, mentorship and small loans.