02.01.17
TricorBraun partnered with Chuckles, Inc. to rebrand and relaunch one of its extensive organic lines in the professional hair care market. The result for All-Nutrient was no less than award-winning graphic design, brand differentiation, and beautiful, eye-catching color.
For continuity, the leaf from the original logo and six colors were retained from the original bottles and the color purple was added. A silkscreen process was used to differentiate styling products from shampoos and conditioners. The new bottle shape and graphics now have an overall organic, natural feel as a result of the synergy between package design, graphic design and design engineering, according to the company. Bottles are also made of high density polyethylene (HDPE) for recycling.
More info: www.tricorbraun.com
For continuity, the leaf from the original logo and six colors were retained from the original bottles and the color purple was added. A silkscreen process was used to differentiate styling products from shampoos and conditioners. The new bottle shape and graphics now have an overall organic, natural feel as a result of the synergy between package design, graphic design and design engineering, according to the company. Bottles are also made of high density polyethylene (HDPE) for recycling.
More info: www.tricorbraun.com