There’s no doubt tech is invading the beauty, personal care and household spaces. The things I saw in Las Vegas can help consumers brush their teeth better, analyze their hair, track skin hydration levels and help companies sell their wares more seamlessly.
And therein lies the rub. For all the buzz that tech generates, tech is helping household, beauty and personal care brands better connect with consumers, and ultimately sell the goods that their bench chemists formulate day in and day out. That connected toothbrush needs toothpaste. Augmented reality that helps a consumer create the best selfie can lead to increased eyeshadow and lipstick sales. A connected bikini that tracks sun exposure (yes, it’s already out there) reminds consumers to reapply sunscreen. A home with Amazon’s Echo or a Dash button on a connected Whirlpool HE washing machine reorders detergent on command.
For as high-tech as the world has become, household and personal care products remain indispensable to daily living—and somebody needs to make them. And that’s why the February issue of Happi is indispensable too—and has been for more than half a century. We have been publishing our annual Buyer’s Guide for 54 years now, providing a shopping list for all of the raw materials, packaging and equipment that formulators need to make their products. It all begins on page 69. And you can find it online as well—because we’re techy too.
Also in this issue be sure to read about what’s trending in hair styling (p. 56), what’s happening in halal beauty (p. 34) and get more details on the beauty-tech connection on p. 40, to see just how this brave new world is impacting our “old school” products like shampoo, sunscreen and much more.
As always, we welcome your comments and suggestions!