02.27.17
Cargo Cosmetics has announced Hawaiian songstress Anuhea as its first-ever celebrity face. Anuhea will front the “You Had Me at Aloha” Collection, the brand’s Spring 2017 line that hit 1,100 Kohl’s department stores on Valentine’s Day.
“Anuhea epitomizes the modern ‘Cargo woman’ and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” said Brian Robinson, president of Cargo Cosmetics. “We are confident that this partnership will raise the brand’s profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers.”
Summer launches from the collection will debut in April. Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media.
“I’ve always been a fan of Cargo Cosmetics,” said the singer. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”
“Anuhea epitomizes the modern ‘Cargo woman’ and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” said Brian Robinson, president of Cargo Cosmetics. “We are confident that this partnership will raise the brand’s profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers.”
Summer launches from the collection will debut in April. Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media.
“I’ve always been a fan of Cargo Cosmetics,” said the singer. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”
