02.27.17
SWITZERLAND: In a first-of-its-kind partnership, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customized La Prairie treatments.
Founded in 1970 by gallerists from Basel, Art Basel stages the world’s premier art shows, sited in Basel, Miami Beach and Hong Kong. In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar by collaborating on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.
Founded in 1970 by gallerists from Basel, Art Basel stages the world’s premier art shows, sited in Basel, Miami Beach and Hong Kong. In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar by collaborating on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.
