L’Oréal announced in May a strategic investment in Founders Factory, the London-based global digital accelerator and incubator, co-founded by Brent Hoberman and Henry Lane Fox. As part of the partnership, L’Oréal and Founders Factory will each year support the growth of five high potential early stage startups and co-create two new businesses as part of a yearly incubator program.
The five startups are:
- InsitU: Personalized, natural skin care available online, developed by scientific experts and available through an online store. It was founded by Dr. Maria Salichou, a scientist of Greek origin who holds a nuclear medicine PhD from the University of Oxford and has more than 10 years of scientific experience in biotech and healthcare.
- Preemadonna: Created by Pree Walia from the US, Preemadonna’s Nailbot device and app enable users to design and print art onto their nails, using their phones, in a matter of seconds. Some 30,000 people have already signed up to try the Nailbot.
- Tailify: London-based Tailify founded by Fredrik Segerby from Sweden and Didrik Svendsen from Norway, connects big brands to social media influencers to create campaigns, while enabling those influencers to track, distribute and monetize their content.
- Veleza: Founded by Lithuanian entrepreneur Martynas Nikolajevas, Veleza is an app-based, supportive community of beauty lovers that helps users discover products that best match their needs providing inspiration, advice and product reviews in real time.
- Cosmose: Founded by Polish entrepreneur Miron Mironiuk, Cosmose uses sophisticated location technology that allows retailers to target offline customers via online channels. Already a success in Asia, Cosmose is based in Shanghai and Hong Kong.
“We believe that open innovation will be key to identify new disruptive ideas and co-develop new services to meet the aspirations of our consumers. We are excited to champion the next generation of beauty entrepreneurs through our partnership with Founders Factory and accelerate their development by bringing them our expertise of the beauty industry,” said Lubomira Rochet, chief digital officer at L’Oréal.