is pulling the plug on its ShippingPass program, which was designed to compete with Amazon Prime. Instead, the Bentonville, AR-based retail giant will offer free, two-day shipping to home and stores on more than two million items without a membership fee. Walmart’s free two-day shipping will be available on the items customers shop the most, including household essentials like cleaning supplies and beauty products.
“I couldn’t be more excited. We are moving at the speed of a startup,” said Marc Lore, president and CEO of Walmart US eCommerce. “Two-day free shipping is the first of many moves we will be making to enhance the customer experience and accelerate growth.
According to Lore, in today’s world of e-commerce, two-day free shipping is table stakes and it no longer makes sense to charge for it.