MEXICO: Henkel has signed an agreement to acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, and associated companies in the US, Colombia and Spain. The transaction includes a portfolio of leading brands, including Pravana and Tec Italy.
In fiscal 2016, the business generated sales of more than €100 million. Nattura was founded in 1982.


Through the acquisition Henkel will further strengthen its hair professional business and expand its footprint in both the emerging and mature markets.


 “This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market,” said Henkel CEO Hans Van Bylen.


 “The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our beauty care business. They will complete our hair professional colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market,” said Pascal Houdayer, executive vice president, responsible for Henkel’s Beauty Care business.


Financial details of the transaction were not disclosed.


The acquisition is subject to customary closing conditions, including regulatory approvals.