To showcase its new Duo personal cleanser concept, P&G and Daybreaker hosted a one-of-a-kind morning dance party to inspire people to change  up their morning routine by enthusiastically greeting the sun (rather than sleeping in) and embracing a new way to shower.


More than 1000 people attended the “Bubbles and Bathrobes” party at the Hollywood & Highland Center in Los Angeles. The event began at 6am with a yoga session attended by actress, singer and producer Ashley Tisdale, and continued with an interactive pop-up shower with performance artists and a two-hour dance party featuring DJ A-Trak.


Brand ambassadors were also on site offering product demos and samples of the Olay, Old Spice and Ivory Duos.


“Duo is on a mission to reinvent the morning and we love that—that’s what Daybreaker and our community is all about,” said Daybreaker co-founder and CEO Radha Agrawal. “We looked to create unexpected moments that would highlight the uniqueness of Duo while staying true to the Daybreaker experience. With the “Bubbles and Bathrobes” theme, we told a reimagined story that had people walking away feeling their morning was totally reinvented.”