05.01.17
CVS Pharmacy is launching its new “K-Beauty HQ” at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally. More than 100 new products from South Korean beauty brands, some of which will be exclusive to CVS, roll out this spring.
“We are very excited to bring the latest global beauty phenomenon to CVS Pharmacy with our own exclusive K-Beauty offering, developed uniquely with our customers in mind. Increasingly, we’ve seen our customers turning to CVS Pharmacy for healthy beauty, from advanced skin care to naturals, and for products that are inspiring, fun and new,” said Alex Perez-Tenessa, VP-merchandising for beauty and personal care at CVS Pharmacy.
“We are very excited to bring the latest global beauty phenomenon to CVS Pharmacy with our own exclusive K-Beauty offering, developed uniquely with our customers in mind. Increasingly, we’ve seen our customers turning to CVS Pharmacy for healthy beauty, from advanced skin care to naturals, and for products that are inspiring, fun and new,” said Alex Perez-Tenessa, VP-merchandising for beauty and personal care at CVS Pharmacy.