05.01.17
The Honest Company’s products will be moving into Babies“R”Us stores across the US, with an expanded assortment and sizes offered online at Babiesrus.com. Products include wipes, lotions, sun care and formula, with home care items such as detergents and cleaning solutions rolling out later this year.
“The partnership between Babies“R”Us and The Honest Company goes deeper than an assortment of product on shelves; it’s about uniting two brands that value the importance of connecting with customers and celebrating the honest journey of parenting,” said Richard Barry, executive vice president, global chief merchandising officer, Toys“R”Us and Babies“R”Us. “We share in the excitement with our customers who have been looking forward to seeing this family-favorite brand on our shelves.”
According to Jessica Alba, founder, The Honest Company, partnering with Babies“R”Us “was a natural fit because they are the go-to store for new parents who are looking for all of their baby essentials and we offer a wide range of products that address the needs of modern consumers who want healthy options for a happy, healthy life.”
“The partnership between Babies“R”Us and The Honest Company goes deeper than an assortment of product on shelves; it’s about uniting two brands that value the importance of connecting with customers and celebrating the honest journey of parenting,” said Richard Barry, executive vice president, global chief merchandising officer, Toys“R”Us and Babies“R”Us. “We share in the excitement with our customers who have been looking forward to seeing this family-favorite brand on our shelves.”
According to Jessica Alba, founder, The Honest Company, partnering with Babies“R”Us “was a natural fit because they are the go-to store for new parents who are looking for all of their baby essentials and we offer a wide range of products that address the needs of modern consumers who want healthy options for a happy, healthy life.”
