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    Breaking News

    Makeup Gets Active!

    ...

    Related CONTENT
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    • US Prestige Beauty Sales Rise 4% in Q1
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    05.01.17
    Active wear today is no longer exclusive to athletic apparel; recent growth in key makeup categories coincides with the rising popularity of makeup as the latest workout essential.


    Prestige makeup sales increased by 11% to $7.6 billion in the 12 months ending February 2017, accounting for over 80% of total industry gains, according to The NPD Group. Growth in foundation, primers, eyebrow and lip color products, as well as those formulated to be long-lasting and waterproof, are playing into the trend. 


    Foundation sales grew 8%, driven by longwear foundation and those with added benefits. Longwear foundation sales increased 13%, while basic foundation sales fell. Concealer sales increased 17% and powder rose 7% to surpass blush sales.


    Completing the makeup package, growth in eyebrow makeup accelerated 31% and lip color sales increased 18%.


    “In today’s image-driven society, the bar has been raised to maintain a perfected ‘natural’ appearance virtually around the clock,” said Karen Grant, global beauty industry analyst, NPD. “With heightened focus on appearance, the door opens for manufacturers and retailers to fill the need for consumers seeking increased usage of beauty products that can hold up to the rigors of our active lives – including a workout – to look good before, during, and after working out.”


    Makeup has witnessed sales increases for products designed specifically to help makeup last; primer sales for the face (+16%), eyes (+6%), and even lips (+23%) have grown. Waterproof mascara (+16%) and eyeliner (+7%) led the gains in their respective categories. To freshen up after a workout, dry shampoo sales increased by 66%, according to NPD. 
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    • Athleisure Moves into Makeup

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    • Fine Fragrance | Functional Ingredients
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      Spring Forth!

      The prestige fine fragrance sector fizzled as 2016 came to a close. But hope springs eternal this month!
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    • Renewing the Lease

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      Well into 2017, skin care brands are rolling out novel products to excite shoppers.
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      Trending
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      Breaking News
      • Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results
      • Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations
      • Han Wen Appointed L’Oréal’s New Chief Digital, Marketing Officer
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      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

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