• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    26. Belcorp

    12. Mary Kay

    27. Shanghai JahWa

    6. Beiersdorf

    22. Young Living Essential Oils
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Surge in Interest for Supplements & Vitamins

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Praan Naturals

    Jeen International

    KLK OLEO

    Croda

    Sabinsa Cosmetics, a division of Sabinsa Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    The First Year’s a Charm; IRI’s take on CPG launches

    ...

    Related CONTENT
    • A Rocky Start for CPG Market in 2017, But Prospects Remain Strong, Says IRI
    • Statement Piece
    • Color, Your World
    • Pathways To Personalization
    • Business Grows at Henkel
    05.01.17
    IRI has unveiled its list of the most successful consumer packaged goods (CPG) launches of 2016 in its New Product Pacesetters report, a benchmark analysis of exceptional first-year CPG sales success for newly launched products.  


    “The top product launches of 2016 highlight the three P’s of successful innovation—prevention, personalization and pizzazz,” said Susan Viamari, vice president of thought leadership for IRI. “Each plays an essential role in driving awareness and engagement in today’s marketplace. Personalization is perhaps the most talked about, and desired, phenomenon in marketing today. Keying in on consumer preferences is critical because of the sheer volume of information in front of people at any given time. Products that are delivering small and powerfully targeted solutions that grab consumers’ attention and make them feel and look great are resonating and making a huge impact.”


    “Technology and know-how are allowing CPG marketers to not only understand consumer needs and wants, but also to respond to them more effectively than ever before,” added Larry Levin, executive vice president of consumer and shopper marketing for IRI. Technology-enabled personalization is making a powerful statement by helping consumers get better results and experience excitement and relaxation in the ways they prefer—a factor that is “abundantly clear” across the wide range of 100 top-performing non-food brands, which had median year-one dollar sales of $17.6 million, according to IRI.


    The leading personal care launch came from Gillette. The razor brand’s parent company, P&G, also topped the charts with Tide, Crest and Old Spice. L’Oréal and Henkel also made the top 10 with Garnier and Persil, respectively.


    “As a result, average year-one dollar sales from even the most impactful new product launches are continuing to decline, a trend we noted in Pacesetters during the last couple years. Certainly, mega launches surpassing $100 million are still occurring, but the brands in the middle of the pack are getting the squeeze as smaller, more targeted brands are capturing a growing share of Pacesetter sales,” said Levin.


    More info: IRI New Product Pacesetters            
    Related Searches
    • brand
    • crest
    • consumers
    • marketing
    Related Knowledge Center
    • Sun Care
    • Personal Cleansers
    • Hair Care
    Suggested For You
    A Rocky Start for CPG Market in 2017,  But Prospects Remain Strong, Says IRI A Rocky Start for CPG Market in 2017, But Prospects Remain Strong, Says IRI
    Statement Piece Statement Piece
    Color, Your World Color, Your World
    Pathways To Personalization Pathways To Personalization
    Business Grows at Henkel Business Grows at Henkel
    Keep it Clean Keep it Clean
    A Laundry List of Allergens A Laundry List of Allergens
    IRI Reveals New Product Pacesetters IRI Reveals New Product Pacesetters
    Diversify Your Portfolio Diversify Your Portfolio
    DIY: Self-Care Is A $400 billion Industry DIY: Self-Care Is A $400 billion Industry
    Here’s the Rub Here’s the Rub
    'Rinse, Recycle, Repeat' Targets Bathroom Recycling Efforts
    IRI’s 2017 Growth Summit  Is April 3-5 in Nashville IRI’s 2017 Growth Summit Is April 3-5 in Nashville
    Henkel’s Sales Rise 3.5% in 2016 Henkel’s Sales Rise 3.5% in 2016
    ACI Names P&G, Shell Execs To Board ACI Names P&G, Shell Execs To Board

    Related Breaking News

    • Color Cosmetics
      Euromonitor Reveals Top 10 Global Consumer Trends for 2021

      Euromonitor Reveals Top 10 Global Consumer Trends for 2021

      Learn more about the major forces that will influence business strategies.
      Happi Staff 01.19.21

    • Actives | Functional Ingredients | Hair Care | Skin Care
      A Surge in Interest for Supplements & Vitamins

      A Surge in Interest for Supplements & Vitamins

      Hyaluronic acid supplements searches soar more than 38%, according to Spate.
      Happi Staff 01.19.21

    • Skin Care
      Gattefossé Launches Inspiration Collection

      Gattefossé Launches Inspiration Collection

      Highlights current trends and different kinds of creativity with six new formulas.
      Happi Staff 01.19.21


    • Hair Care
      Manscaped Expands Further in Europe

      Manscaped Expands Further in Europe

      Launches in Norway and Switzerland.
      Happi Staff 01.18.21

    • Hair Care
      Color Street Gives Back

      Color Street Gives Back

      Donates $10,000 to each of its 30 2018-2020 awareness campaign charity partners.
      Happi Staff 01.18.21

    • Hair Care
      Redken

      Redken's Acidic Range Is 60 Years in the Making

      Formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools and even water.
      Happi Staff 01.18.21


    • Functional Ingredients | Household Cleaning | Packaging | Surfactants
      Honest, Refillable Cleaners

      Honest, Refillable Cleaners

      Jessica Alba debuts refillable line.
      Happi Staff 01.17.21

    • Actives | Color Cosmetics | Hair Care | Pigments | Skin Care | Surfactants
      Nailing It in 2020

      Nailing It in 2020

      Consumer demand for hair color and nail care soared during the past year, according to IRI.
      Happi Staff 01.17.21

    • Hair Care | Oral Care | Skin Care | Surfactants
      P&G, L

      P&G, L'Oréal & Amorepacific Make News at CES

      Here's a look at what you're reading for the week ended January 16.
      Happi Staff 01.17.21


    • Household Cleaning
      Starry-Eyed Over Robotic Household Cleaners

      Starry-Eyed Over Robotic Household Cleaners

      Bona introduces Starry Sky at Virtual CES.
      Happi Staff 01.16.21

    • Actives | Functional Ingredients | Household Cleaning | Surfactants
      PurposeBuilt Brands Files for IPO

      PurposeBuilt Brands Files for IPO

      Seeks to raise as much as $100 million in an initial public offering.
      Happi Staff 01.16.21

    • Color Cosmetics | Fine Fragrance | Packaging | Packaging | Personal Cleansers | Skin Care
      Three Form Vertical Beauty Alliance

      Three Form Vertical Beauty Alliance

      Mana, Meiyume and RPG team up to offer end-to-end beauty solutions.
      Happi Staff 01.15.21


    • Functional Ingredients | Personal Cleansers | Skin Care
      Amyris Named a Top Social & Environmental Impact Company

      Amyris Named a Top Social & Environmental Impact Company

      Recognized by Real Leaders as a 'force for good.'
      Happi Staff 01.15.21

    • Color Cosmetics | Hair Care
      L

      L'Oréal Bans Animal Hair in Brushes

      Joins nearly 100 companies in eliminating badger and goat hair.
      Happi Staff 01.15.21

    • Skin Care | Sun Care
      Ashland Launches Antaron ECo Gel

      Ashland Launches Antaron ECo Gel

      New ingredient offers a lighter feel ideal for gel, lotion, milk, or spray formulas.
      Happi Staff 01.14.21

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Formulating Liquid Laundry Detergents
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Coming Clean About Clean Beauty
    Breaking News
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    • A Surge in Interest for Supplements & Vitamins
    • Gattefossé Launches Inspiration Collection
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login