OTC first aid brand Curad
has rolled out gauze and pads that feature Arm & Hammer baking soda. According to Martie Moore, chief nursing officer, Curad, and advisor to the American Nurses Foundation of the American Nurses Association, baking soda is “naturally known to soothe minor irritations, and is an option to consider to neutralize and relieve stings, and provide relief.”
The Curad SoothePlus line debuted at Meijer and will be available at Kroger, Rite Aid, H-E-B and Publix stores this spring. The license agreement was brokered by Brandgenuity.