06.04.17
Forget those man caves. Dove Men+Care has built a serious hideout in Chattanooga, TN. The Unilever men’s grooming brand has opened the Dove Men+Care Elements Treehouse, a destination inspired by its new Elements product line. The 360-square-foot lofted space, which combines rustic charm with modern amenities and comfortably sleeps a family of four, was designed by Pete Nelson, world-renowned treehouse architect, author and TV host.
The Dove Men+Care Elements Treehouse brings the nature-inspired ingredients from the Elements range—such as sage, charcoal, clay and sandalwood—to life through a unique architecture and design story. The space features a premium bathroom with a glass-enclosed tree, as well as huge skylights and windows. The interior and exterior green living plant walls are filled with sage, an ingredient that inspired the Dove Men+Care Elements Minerals + Sage variant. Further, Shou Sugi Ban, an ancient Japanese technique that preserves wood by charring it with fire, was applied to the interior and exterior treehouse wood panels to evoke charcoal, another key ingredient.
Dove Men+Care partnered with interior designer Will Taylor, founder of home blog Bright Bazaar, who channeled more nature-inspired Elements ingredients throughout the interior, including accents such as sage bedding, mineral coasters, clay sinks, charcoal wall art, sandalwood scent diffusers and more.
Select influencers and winners from a consumer contest will have the opportunity to experience the Dove Men+Care Elements Treehouse throughout the summer.
The Dove Men+Care Elements Treehouse brings the nature-inspired ingredients from the Elements range—such as sage, charcoal, clay and sandalwood—to life through a unique architecture and design story. The space features a premium bathroom with a glass-enclosed tree, as well as huge skylights and windows. The interior and exterior green living plant walls are filled with sage, an ingredient that inspired the Dove Men+Care Elements Minerals + Sage variant. Further, Shou Sugi Ban, an ancient Japanese technique that preserves wood by charring it with fire, was applied to the interior and exterior treehouse wood panels to evoke charcoal, another key ingredient.
Dove Men+Care partnered with interior designer Will Taylor, founder of home blog Bright Bazaar, who channeled more nature-inspired Elements ingredients throughout the interior, including accents such as sage bedding, mineral coasters, clay sinks, charcoal wall art, sandalwood scent diffusers and more.
Select influencers and winners from a consumer contest will have the opportunity to experience the Dove Men+Care Elements Treehouse throughout the summer.
