is crowdsourcing its next flavor. Dubbed the “Official Tastemaker 2017 Search,” the brand asked fans to submit their suggestion with flavor name, three key ingredients and descriptors. After narrowing down that list to the top five flavors, voting was set to begin on May 30. The winner will be unveiled on June 28. The winning flavor will be made into a Lip Smacker lip balm and sold exclusively on the brand’s website, with credit to the creator. In addition to bragging rights as Lip Smacker’s First Official Tastemaker (which the brand plans to continue to honor annually) the winner will get personalized case of the Tastemaker lip balm and a custom, crystal-encrusted Biggy, which is four times the size of a regular balm.