For the sixth year in a row, L’Oréal USA is giving female entrepreneurs the chance to grow and scale their businesses through the Women in Digital NEXT Generation Awards. The program offers women business owners the chance to gain notoriety, mentorship, expand their networks, connect with venture capitalists and partner on a pilot with one of more than 30 iconic L’Oréal brands. Female entrepreneurs can apply at www.lorealwomenindigital.com through June 17.


Three finalists will have the opportunity to present at L’Oréal’s Inspiration Day in September to more than 500 marketing executives across the company’s portfolio of brands. The grand prize winner will earn the chance to collaborate with a L’Oréal USA brand to pilot their technology. Additionally, finalists will visit the L’Oréal USA headquarters in New York City, where they will meet with top executives and a professional coach to discuss how to build their businesses.


The Women in Digital program is also launching an alumni group where past winners, finalists and advisory board members can stay in touch and network, both online and in person.


Previous winners of the NEXT Generation Awards include Kathryn Minshew, founder and CEO of The Muse; Bettina Hein, founder and CEO of Pixability; and Rachel Tipograph, founder and CEO of MikMak.