07.03.17
Bayer is spreading the word about new Coppertone Whipped sunscreen with a series of activations throughout the summer and partnering with beauty influencers and the Skin Cancer Foundation.
For starters, the brand and Simply Stylist created a one-of-a-kind pop-up experience in Miami entirely dedicated to Coppertone Whipped. The event included teaming up with influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance of sun protection.
Coppertone is also partnering with The Skin Cancer Foundation on its new program, Destination: Healthy Skin, to promote healthy sun protection practices, provide free skin cancer screenings, and sample the new formulation.
“At Coppertone, we’re dedicated to championing a worry-free life in the sun for everyone, focusing solely on developing innovative and expert sun protection. That’s why we’re approaching this year’s Whipped launch in a new and different way,”said Lisa Perez, marketing director, sun care at Bayer. “Sunscreen lovers will have a chance to interact with and learn all about Coppertone Whipped through creative content, in-store product samplings, trusted beauty influencers, and more on-the-ground experiences.”
In addition, the brand is sponsoring the Disney•Pixar “Cars 3: Road to the Races” tour, which will include a nationwide sampling program.
The Whipped line, available in both ClearlySheer and WaterBabies Pure & Simple formulas, has a rich and creamy texture, yet it absorbs quickly and feels light on skin, according to Coppertone.
For more on what's happening at Bayer, read In Defense of Sunscreen.
For starters, the brand and Simply Stylist created a one-of-a-kind pop-up experience in Miami entirely dedicated to Coppertone Whipped. The event included teaming up with influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance of sun protection.
Coppertone is also partnering with The Skin Cancer Foundation on its new program, Destination: Healthy Skin, to promote healthy sun protection practices, provide free skin cancer screenings, and sample the new formulation.
“At Coppertone, we’re dedicated to championing a worry-free life in the sun for everyone, focusing solely on developing innovative and expert sun protection. That’s why we’re approaching this year’s Whipped launch in a new and different way,”said Lisa Perez, marketing director, sun care at Bayer. “Sunscreen lovers will have a chance to interact with and learn all about Coppertone Whipped through creative content, in-store product samplings, trusted beauty influencers, and more on-the-ground experiences.”
In addition, the brand is sponsoring the Disney•Pixar “Cars 3: Road to the Races” tour, which will include a nationwide sampling program.
The Whipped line, available in both ClearlySheer and WaterBabies Pure & Simple formulas, has a rich and creamy texture, yet it absorbs quickly and feels light on skin, according to Coppertone.
For more on what's happening at Bayer, read In Defense of Sunscreen.