For starters, the brand and Simply Stylist created a one-of-a-kind pop-up experience in Miami entirely dedicated to Coppertone Whipped. The event included teaming up with influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance of sun protection.
Coppertone is also partnering with The Skin Cancer Foundation on its new program, Destination: Healthy Skin, to promote healthy sun protection practices, provide free skin cancer screenings, and sample the new formulation.
“At Coppertone, we’re dedicated to championing a worry-free life in the sun for everyone, focusing solely on developing innovative and expert sun protection. That’s why we’re approaching this year’s Whipped launch in a new and different way,”said Lisa Perez, marketing director, sun care at Bayer. “Sunscreen lovers will have a chance to interact with and learn all about Coppertone Whipped through creative content, in-store product samplings, trusted beauty influencers, and more on-the-ground experiences.”
In addition, the brand is sponsoring the Disney•Pixar “Cars 3: Road to the Races” tour, which will include a nationwide sampling program.
The Whipped line, available in both ClearlySheer and WaterBabies Pure & Simple formulas, has a rich and creamy texture, yet it absorbs quickly and feels light on skin, according to Coppertone.
For more on what's happening at Bayer, read In Defense of Sunscreen.