LUXEMBOURG: L’Occitane has taken a 40% stake in US-based LimeLight by Alcone. In addition, L’Occitane and LimeLight USA
will form a joint venture in which L’Occitane
will hold a 60% controlling stake. Through the JV, L’Occitane plans to leverage on its global exposure to expand the business model outside of the US.
Michele M. Gay and Madison Mallardi, co-founders of LimeLight USA, will retain control over LimeLight USA and continue to lead the organization. The pair will also contribute to the set-up and development of the JV.