• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Manscaped Expands Further in Europe

    Color Street Gives Back

    Redken's Acidic Range Is 60 Years in the Making

    Honest, Refillable Cleaners

    Nailing It in 2020
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    39. PDC Brands

    27. John Paul Mitchell Systems

    3. Henkel

    5. Kao

    21. Bolton Group
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO

    Amyris Named a Top Social & Environmental Impact Company
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Manscaped Expands Further in Europe

    Color Street Gives Back

    Redken's Acidic Range Is 60 Years in the Making

    Honest, Refillable Cleaners

    Nailing It in 2020
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Centerchem Inc

    Praan Naturals

    Ashland

    Jeen International

    LipoTrue Inc.
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    News From Latin America

    What’s driving the color cosmetics market?

    ...

    What’s driving the color cosmetics market?
    Matte lipcolor is big right now as seen at leading brands like Natura.
    What’s driving the color cosmetics market?
    Natura is also seeing success with its facial cosmetic products.
    Related CONTENT
    • Three Form Vertical Beauty Alliance
    • Colour Cosmetics That Are Out of The Ordinary
    • Revlon Names CMO
    • Baby Your Beauty Brand
    • Finalists Named in Pitch Competition
    Daniela Ferreira, Correspondent07.03.17
    Brazil is in the Big 5 color cosmetic market, only trailing the US, Japan, China and UK. According to Euromonitor International, global color cosmetics sales grew 32.6% from 2011 to 2016 to nearly $61 billion. The gains were even more pronounced in Latin America, where sales surged 48.5% during the period to reach $ 5.85 billion. Sales in Brazil, the No. 1 country in the region, posted gains of 39.1%, reaching $2.44 billion last year. Brazil represents 41.5% of the color cosmetics sales in Latin America, well ahead of Mexico, Argentina, Colombia and Chile. According to Euromonitor, during the next five years, color sales will grow 26.8% in Brazil, 20.9% in Latin America and 18.7% for the world.

    Brazil’s gains are impressive, considering the country has been in recession for the past couple of years. Yet, even in this challenging scenario, a recent survey conducted by Nielsen pointed that the makeup category gained more than two million consumers in the past year. Millennials represent more than half (61%) of this increase. These highly-connected women are more likely than the general population to make impulsive, online purchases. These women, often perceived as vain, are shaping market trends and future generations, which bodes well for the industry’s future.

    According to Nielsen, another factor impacting growth is more women entering the labor market, which helps fuel consumption. Furthermore, promotions boost product appeal as these new consumers look to balance wants with limited budgets.

    YouTube, Instagram, Facebook, Twitter and other social media platforms have propelled color cosmetics sales, as consumers seek guidance on what to purchase and how to apply it. These visual elements help brands build consumer loyalty, drive purchasing decision and create an emotional bond—but there is room for improvement.
    According to Mintel, 37% of Brazilian women said “photoshopping” and/or airbrushing n advertising campaigns make it difficult to know what a product would really look like when applied. In addition, 25% of women don’t believe looks in advertising campaigns are created using the cosmetics they promote. Still, videos and images play an important role in convincing women to make an initial purchase; as 28% of Brazilian women hesitate to buy products that they have not tried.

    Best Sellers 
    Avon Products is the leading player in the Latin American color cosmetics market, followed by L´Oréal Group, Natura, Risqué and Mary Kay Cosmetics. Avon is the leader in Brazil, too, followed by Natura, Risqué, L´Oréal Groupe and Boticário, according to Euromonitor International.

    What are the best-selling categories? Lipcolor leads the way in Latin America followed by eye makeup, facial makeup and nail products. The order changes in Brazil where lipcolor is still No. 1, but is closely followed by nail, which is considered a fashion item. Facial makeup is third and eye makeup, fourth.

    What’s New?
    The economic slowdown in Brazil didn’t deter Italian makeup brand Kiko Milano to enter the country earlier this year. Kiko, which is owned by Percassi Group, relies on the same strategy in every market: offer a variety of products at low prices. According to company executives, Brazil has always been a target market for Kiko, given its strong demand for makeup. However, tough economic times required more investment prior to the first Kiko store opening. With its initial foray complete, Percassi expects to open four more stores by the end of 2017. An even bigger investment is planned for 2018; company executives say Kiko will expand in a “controlled, but aggressive, manner.” The initial five million euro investment will continue until the brand meets its objectives.

    Natura, the top Brazilian company in the Latin American makeup category, has a strong presence in Argentina, Chile, Mexico, Peru and Colombia. In recent months, Natura launched several new products via its Una, Aquarela and Faces makeup brands.

    Natura Una, a premium brand, added more colors to its Matific liquid lipsticks line. Matific combines a matte effect (the favorite finish of the moment) with the comfort of liquid lipstick without drying lips. The long-lasting, high-coverage, hydrating colors last for up to 24 hours. The brand also added eight shades to its Effect Powder Base Mousse SPF 15. The new colors are said to suit all skin tones.

    This month, Natura Faces, a favorite with young consumers, will add several new matte and cream lipstick colors.
    Natura Aquarela is following up the launch of its eye mascara with a three limited edition colors, brown, green and blue; all promise intense volume and definition with the first application.

    Risqué, the leading nail polish brand, presents its new collection “Risqué Wonder Woman” with six colors inspired by the superhero whose film was released last month. The colors represent the main characteristics of the warrior that include from the blue and red of her iconic costume to the gold and lead color present in the truth lasso and bracelets. Shades are sold separately, but there is also a three-color gift pack intended to encourage women “to reveal their powers.”

    L’Oréal launched Maybelline Lash Sensational in Brazil last year, where it quickly become favorite with women. Cílios Sensacionais’ brush has 10 lengths which promise to reach even the smallest eyelashes, defining them end to end, and coating them with an intense black color which ensures a sophisticated look.

    The challenging economic scenario creates consumers who seek low prices in an inflationary atmosphere. Yet, color cosmetics marketers have good opportunities in the Brazil, as women seek the same cosmetics and colors that they find abroad. At the same time, online tools convince women to experiment with a wide array of products and looks that are sure to drive sales no matter what the economy is doing.


    Daniela Ferreira
    Correspondent
    daniester@circulodabeleza.com.br
    Mobile: 55-11-993880867

    Daniela Ferreira is a marketing and communication professional in both consumer and B2B cosmetic markets. With a degree in social communication and postgraduate work in business administration, her expertise includes managing and launching products, communication planning, market studies and analysis, and identifying new business opportunities. She also has beauty blog (www.circulodabeleza.com.br), and is a makeup artist and image consultant.
    Related Searches
    • china
    • sales
    • social media
    • liquid
    Suggested For You
    Three Form Vertical Beauty Alliance Three Form Vertical Beauty Alliance
    Colour Cosmetics That Are Out of The Ordinary Colour Cosmetics That Are Out of The Ordinary
    Revlon Names CMO Revlon Names CMO
    Baby Your Beauty Brand Baby Your Beauty Brand
    Finalists Named in Pitch Competition Finalists Named in Pitch Competition
    SCC Announces 2020 Award Winners SCC Announces 2020 Award Winners
    Crash Course in Color Cosmetics Crash Course in Color Cosmetics
    What What's Hot in Color for 2022 & 2023?
    Shoppers Drug Mart Unveils Quo Beauty Shoppers Drug Mart Unveils Quo Beauty
    Beauty for All Tones Beauty for All Tones
    Not So Blue... Not So Blue...
    Pitch Competition for Beauty Industry Players Pitch Competition for Beauty Industry Players
    Ashland Mitigates Blue Light Stress Ashland Mitigates Blue Light Stress
    Global Deodorant Market Is on the Rise Global Deodorant Market Is on the Rise
    Anything But Bland Anything But Bland

    Related News From Latin America

    • Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care | Surfactants
      Well-Being & Self-Care Are Trends to Watch

      Well-Being & Self-Care Are Trends to Watch

      ...
      Daniela Ferreira, Correspondent 01.06.21

    • Actives | Skin Care
      Brazilian Consumers Awaken to Conscious Beauty

      Brazilian Consumers Awaken to Conscious Beauty

      ...
      Daniela Ferreira, Correspondent 11.05.20

    • Hair Care | Personal Cleansers | Skin Care

      Conscious Beauty & the Consumer

      Despite the pandemic, the majority of Brazilians put a high priority on caring for the environment.
      Daniela Ferreira, Correspondent 09.03.20


    • Fine Fragrance
      The Fragrance Market As Brazil Sees It

      The Fragrance Market As Brazil Sees It

      ...
      Daniela Ferreira, Correspondent 01.03.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Sun Care

      Sustainability Comes in Focus At In-Cosmetics Latin America

      ...
      Daniela Ferreira, Correspondent 11.01.19

    • Actives | Skin Care
      The Microbiome’s Role in Skin Wellness

      The Microbiome’s Role in Skin Wellness

      ...
      Daniela Ferreira, Correspondent 09.02.19


    • The Future of Beauty at FCE Cosmetique

      ...
      Daniela Ferreira, Correspondent 07.01.19

    • A Colorful Future for Brazil And the Rest of Latin America

      ...
      Daniela Ferreira, Correspondent 05.01.19

    • Functional Ingredients | Hair Care

      Latin America Outpaces R.O.W. In Hair Color Sales Forecast

      ...
      Daniela Ferreira, Correspondent 03.04.19


    • Skin Care in Brazil Has Room to Grow

      ...
      Daniela Ferreira, Correspondent 01.01.19

    • In-Cosmetics Latin America Inspires the Beauty Industry

      ...
      Daniela Ferreira , Correspondent 11.01.18

    • Men’s Grooming Advances Throughout The Region

      ...
      Daniela Ferreira, Correspondent 09.03.18


    • Color Cosmetics | Personal Cleansers | Skin Care | Sun Care

      FCE Cosmetique Makes In-Roads in Latin America

      ...
      Daniela Ferreira, Correspondent 07.02.18

    • Functional Ingredients | Hair Care | Polymers | Surfactants

      What´s Happening in The Hair Care Market in Brazil?

      ...
      Daniela Ferreira, Correspondent 04.02.18

    • In-Cosmetics Latin America Draws a Crowd in São Paulo

      ...
      Daniela Ferreira, Correspondent 12.01.17

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • Formulating Liquid Laundry Detergents
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Rob Lowe Launches Skin Care Line
    Breaking News
    • Manscaped Expands Further in Europe
    • Color Street Gives Back
    • Redken's Acidic Range Is 60 Years in the Making
    • Honest, Refillable Cleaners
    • Nailing It in 2020
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    OQ Chemicals Announces Carboxylic Acids Price Increase
    AOC Announces Price Increase
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FineHeart Successfully Tests Wireless TET System
    Apria Healthcare Settles Whistleblower Lawsuit
    OraSure’s OMNIgene·ORAL Device Included in COVID-19 EUA Amendment
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Valeo Pharma Appoints President, COO
    Metrion, LifeArc Extend Neuroscience Alliance
    Grifols Begins COVID-19 Plasma Treatment Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever and Alibaba Group Join Forces
    Redken Unveils Acidic Bonding Concentrate Range
    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    Manscaped Expands Further in Europe
    Color Street Gives Back
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Ontex Honored for Mask Production
    TFP Acquires PV3 Technologies
    Shemesh Adds U.S. Headquarters
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OrthoPediatrics Expands Agent Network in Three European Countries
    Studies Show FlareHawk Expandable Cage Delivers Favorable Fusion, Patient Outcomes
    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login