08.01.17
Hudson Blvd. Group, LLC (HBG), a multi-brand beauty services operator, secured the fourth pillar of its service offerings through the acquisition of celebrity-favorite nail art destination Valley.
Founded in 2006 by Los Angeles native Nina Werman, Valley was the first of its kind to deliver highly personalized nail-art services and impeccable nail care. It has New York City locations spanning Nolita, Chelsea and the Upper East Side.
HBG was formed in 2015 and currently operates a diverse portfolio of beauty brands across the hair, skin and makeup categories, including DreamDry, co-founded by Rachel Zoe, Spruce & Bond and Pucker. With the acquisition of Valley, HBG rounds out its assortment with the nail category.
HBG operates 16 locations across four brands following the acquisition. With expansion underway in 2017, the company’s store count will grow to 19 and new services and product lines will be introduced. Further plans to integrate Valley across HBG’s portfolio are in development, including the debut of HBG’s first multi-brand store concept which will open in New York.
This news comes on the heels of HBG’s recently announced partnership with Neiman Marcus to launch DreamDry salons nationwide beginning later this year.
Founded in 2006 by Los Angeles native Nina Werman, Valley was the first of its kind to deliver highly personalized nail-art services and impeccable nail care. It has New York City locations spanning Nolita, Chelsea and the Upper East Side.
HBG was formed in 2015 and currently operates a diverse portfolio of beauty brands across the hair, skin and makeup categories, including DreamDry, co-founded by Rachel Zoe, Spruce & Bond and Pucker. With the acquisition of Valley, HBG rounds out its assortment with the nail category.
HBG operates 16 locations across four brands following the acquisition. With expansion underway in 2017, the company’s store count will grow to 19 and new services and product lines will be introduced. Further plans to integrate Valley across HBG’s portfolio are in development, including the debut of HBG’s first multi-brand store concept which will open in New York.
This news comes on the heels of HBG’s recently announced partnership with Neiman Marcus to launch DreamDry salons nationwide beginning later this year.
