The company is prescribing personalized regimens for customers through an online survey. Users are asked to fill out a short questionnaire to match their hair with a regimen that specifically addresses their individual needs. Each person gets a customized product combination and usage instructions for a personal hair care experience. Users can also participate in a beta-test of the Form Hair Microscope Analysis Process (FORM Hair M.A.P.) by sending in a hair sample that is scanned and analyzed.
The line has already been picked up by Sephora.com and will be available in Sephora stores across the US starting this Fall.