“Aging is a global issue, particularly in South Korea, Japan and China—countries that are most affected by a rapidly graying population,” said Sharon Kwek, senior beauty and personal care Innovation and insights analyst at Mintel. “It makes sense that these North Asian markets are at the forefront of anti-aging beauty within Asia Pacific.
A growing older population means more opportunities for companies trying to ride the “gray wave.”
To look good at any age, more women are opting for eye makeup than ever before. Melissa Meisel reports on the trends that are shaping the color cosmetics market in her article that begins here. As Meisel points out, deep rich, opulent shades are all in style for the coming Autumn collections. A list of new ingredients for color cosmetics starts here.
This issue of Happi also includes articles on fine fragrance packaging and insights from chemical distributors.
Finally, read “When Innovation Comes Knocking…” It explains how an Akzo Nobel kickstarter-type program captured the attention of startups from around the world. It just goes to show you that whether marketer or supplier, no successful company in our industry can afford to take a “Not Invented Here” attitude when looking for successful new products, ingredients or processes.
We hope that you enjoy this issue of Happi; as always, we welcome your comments and suggestions.