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    Editorial

    Go East, Young Man…

    Make that Southeast!

    Related CONTENT
    • A-P Surfactant Sales To Top $6 Billion
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    • Azelis Appoints Two In Asian Pacific
    • Exhibition Season Begins
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    Tom Branna, Editorial Director07.31.17
    For the past several years, Korea has been the focus of all things beauty in the world, which may explain in part why AmorePacific and LG continue to climb the ranks in The International Top 30, which starts on p. 68 in this issue. But Korea isn’t the only hotspot for beauty in Asia. New research from Mintel reveals that, in 2016, more than one third (37%) of global beauty and personal care (BPC) launches with anti-aging claims were launched in Asia Pacific (APAC), up from 28% in 2014. This makes APAC the second most active region for anti-aging BPC innovation after Europe (40%), according to Mintel Global New Products Database (GNPD).


    “Aging is a global issue, particularly in South Korea, Japan and China—countries that are most affected by a rapidly graying population,” said Sharon Kwek, senior beauty and personal care Innovation and insights analyst at Mintel. “It makes sense that these North Asian markets are at the forefront of anti-aging beauty within Asia Pacific.


    A growing older population means more opportunities for companies trying to ride the “gray wave.”


    To look good at any age, more women are opting for eye makeup than ever before. Melissa Meisel reports on the trends that are shaping the color cosmetics market in her article that begins here. As Meisel points out, deep rich, opulent shades are all in style for the coming Autumn collections. A list of new ingredients for color cosmetics starts here.


    This issue of Happi also includes articles on fine fragrance packaging and insights from chemical distributors.


    Finally, read “When Innovation Comes Knocking…”  It explains how an Akzo Nobel kickstarter-type program captured the attention of startups from around the world. It just goes to show you that whether marketer or supplier, no successful company in our industry can afford to take a “Not Invented Here” attitude when looking for successful new products, ingredients or processes.


    We hope that you enjoy this issue of Happi; as always, we welcome your comments and suggestions. 
     


    Tom Branna
    Editorial Director
    tbranna@rodmanmedia.com
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      Earlier this year, I had the opportunity to join nearly a dozen beauty industry colleagues on a three-day trip to Portobelo, Panama to give women in the community a primer on cosmetic science and, hopefully, spark a cottage industry based on local ra…
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    • Is Your Company In the Loop?

      Cheers to collaboration that leads to innovation! While US businesses slog through 11 million meetings ever day, Procter & Gamble’s Chief Brand Officer Marc Pritchard assured CES attendees (see p. 44) that P&G doesn’t think about…
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